One of the biggest innovations in business and technology is marketing automation. Previously reserved for well-funded enterprises, marketing automation is now accessible to small businesses, thanks to affordable cloud solutions. In fact, there are five explosively profitable benefits to automating some of your most mundane tasks. Check them out here. Instant responses to email requests
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The prevalence of digital data has become an integral part of life and business in modern times. Staggering amounts of data is generated every day and businesses have grown exponentially as they’ve found ways to monetize it. In fact, most experts agree that by the year 2020, there will be 1.7 terabytes of data generated
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The use of Business Intelligence technology in making business decisions is a relatively new small business trend. BI software pulls information from a company\’s raw data across the board so that enterprise owners and executives can make decisions for the future of the company. Read on to see how businesses can use BI technology to
BI Technology: Budgeting for the New Year Read More »
The internet is undoubtedly one of the most powerful tools for improving business productivity. But it’s also a magnet for procrastination. With unfettered access to the internet, it’s easy to stray away from your important work responsibilities. If done in moderation, five-to-ten minute breaks on Facebook, Twitter, and YouTube are harmless, but if employees spend
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Most people tend to think that the concept of virtual reality has a place with The Jetsons family, but not so much at the office — think again. Recently, more and more businesses are exploring ways they can mesh virtual reality with daily business operations to possibly help benefit customer service and even employee satisfaction.
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Delta is paying big for the IT outage that occurred last month: millions of dollars in damages, 2300 cancelled flights, and significant reputational damage. Despite the harsh cut to the airline’s bottom line, Delta will probably still survive. But the real question is this: Can your business survive after long periods of downtime? A natural
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If genie lamps were out of stock before you could place an order for one, the next best thing to manage and grow your small- and medium-sized business lies in CRM. Short for customer relationship management, a real difference is possible, with the right software of course. With the numerous options out there, finding the
Best CRM Software Options for 2016 Read More »
While an impressive arsenal of weapons can help you win a battle, you need diligence, perseverance and sacrifice to win the war. But when that war is waged in the arena of calendar management, you’re dealing with a whole other monster. When scheduling meetings, uncontrollable factors like varying schedules and department-specific time constraints mean that
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More money on less investment, that’s the dream, right? Well, counterintuitive as it may seem, flash-in-the-pan tech fads and trends may be just the way to achieve that. With the right tools, you can associate your SMB with popular new technologies without much investment. These are our five tips on how to cash in on
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Quick, what’s the most important thing about your business’s precious data? Besides knowing how to back it up properly and protect it from catastrophic loss, how about understanding all the lingo used to describe it? The term “big data” – in reference to large, complex data sets – is a well-known buzzword these days, but
Do you speak “Data”? Read More »
